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Sessions
A session is one use of the application by an end user. This typically begins when the application is launched and ends when the application is terminated. Depending on the platform, the Flurry SDK may allow you to specify when a session starts and stops in which case the definition can vary depending on your implementation. Note that the definition of session does not depend on how many screens are used in the application or how long the application is used.
Active Users An active user is defined as a user that has had a session with your application on a specified day.
New Users A new user is a user who has just started using your application. Users are identified by unique phone IDs (which vary by platform) to ensure that a user is in fact a unique new user and not just an installation.
Session Length The session length is defined simply as the length of time between the start application event and the end application event which can vary by platform. There are some circumstances, including application crashes, where no end time can be recorded and hence the session length is unknown. Those instances are not included in our average and median session length calculation. The length of the session can vary based on how you integrate the SDK into your application if you do not follow the recommended practices.
Frequency of Use Frequency of use is a measure of how many sessions unique users had over a given period of time. Frequency is tracked on an individual user basis so aggregated metrics represent actual averages and not estimates.
User Retention User retention is a measure of how long a given user remains an active user after they are a new user. More specifically, it is a measure of how many of your users are still considered retained users.
Geographic View of Total Sessions, Average Active Users Per Day, Total New Users, Median Session Length and Percent Users Retained.
All Devices that use your application
All Carriers your application is used on
All Firmware Versions that your application is run on
Language Metrics Language metrics allow you to view the most popular languages and regions so you can prioritize your internationalization strategy.
Page Views Page views allow you to see what areas of your app users are spending the most amount of time on.
Custom Segmentation
- Create cohorts of users and analyze how they vary in usage and behavior.
Flurry Estimates
- Use the collective knowledge of Flurry to estimate your users' age and gender distribution.
Benchmarks
- See how your application performance compares against category benchmarks.
Audience Analysis
- Measure your end users' interests across your apps and against category interest indices.
Conversions
- Track how well you convert users from free-to-paid applications or cross-sell within your portfolio.
Portfolio Metrics
- View summaries for your entire portfolio, analyzing your users by category, platform and device.
Top Application Versions
- Track which versions of your applications are currently in use and how usage evolves over time as users upgrade.</span>
Optimize your Analytics
Best Practices
- Information about how to use the Flurry SDK and Flurry Analytics to answer common questions about your business.